Scaletrics Certification Program
Become the strategist
your team relies on.
These aren't tutorials — they're the frameworks that separate specialists from leaders. Master PPC strategy, platform intelligence, and executive communication to lead with confidence.
28
Certifications
16
PPC Track
12
Scaletrics Track
Master Strategist
Platform Orchestrator
PPC Leader
"Completing the certification track gave me the confidence to present strategy — not just numbers — to our CMO."
— Senior PPC Manager, Series B SaaS
3:12
Why Certification Changes Careers
3 min · Feat. Senior PPC Strategist
I
FoundationBuild your core — the essentials every professional needs
7m
PPC
PPC Fundamentals
PPC Fundamentals
Understand paid search end-to-end — speak confidently about any account
Career foundation
9m
PPC
Search Intent & Keywords
Search Intent & Keywords
Design keyword structures that match real buyer intent — not just match types
Cut irrelevant traffic 40%
8m
PPC
Campaign Structure
Campaign Structure
Build campaigns that scale cleanly — easy to manage, diagnose, and grow
Halve management time
6m
PPC
Ad Copy & Extensions
Ad Copy & Extensions
Write ads that earn clicks from buyers and extensions that multiply CTR
Lift CTR 15–25%
4m
Scaletrics
Platform Setup
Platform Setup
Connect your account, configure settings, and feel confident in the dashboard day one
Live in under 1 hour
5m
Scaletrics
Confidence Scores
Confidence Scores
Know exactly when Scaletrics acts automatically, when it asks you, and why every time
Trust automation completely
5m
Scaletrics
Action Center
Action Center
Review and approve recommendations in minutes with full strategic context at a glance
Reviews in < 15 min/day
3m
Scaletrics
Campaign Data Sync
Campaign Data Sync
Understand how data flows between Google Ads and Scaletrics — zero blind spots
Zero data blind spots
II
IntermediateDeepen your practice — optimize with precision and confidence
9m
PPC
Negative Keywords
Negative Keywords
Systematically eliminate wasted spend with a repeatable negative keyword process
Save $2.5K+/month
11m
PPC
Budget & Pacing
Budget & Pacing
Control spend precisely across campaigns — never miss targets or overspend
Optimise $50K+ budgets
12m
PPC
Search Term Optimisation
Search Term Optimisation
Turn your STR from a chore into your most powerful competitive intelligence tool
Uncover $3K+/mo savings
10m
PPC
Landing Page Performance
Landing Page Performance
Fix landing pages to improve Quality Score, lower CPC, and convert more traffic
Reduce CPC 20–30%
11m
Scaletrics
Budget Module
Budget Module
Configure the budget engine to automatically redistribute spend to top performers
Improve ROAS 18–24%
13m
Scaletrics
Search Term Module
Search Term Module
Use AI consensus to automatically extract winners and block waste at scale
Save 8 hrs/week on STR
14m
Scaletrics
Keyword Module
Keyword Module
Configure 12-factor scoring to protect top performers and surface new opportunities
Protect top converters
12m
Scaletrics
Landing Page Intelligence
Landing Page Intelligence
Set up landing page analysis for automated Quality Score insights and CPC reduction
Reduce average CPC 22%
III
AdvancedMaster your craft — operate at the highest strategic level
14m
PPC
Smart Bidding Strategy
Smart Bidding Strategy
Configure Google's automated bidding to work for your goals — not against them
Hit ROAS targets consistently
16m
PPC
Performance Max Mastery
Performance Max Mastery
Extract transparency from black-box campaigns and steer them with real strategy
Control automated campaigns
13m
PPC
Audience & Remarketing
Audience & Remarketing
Shift from demographic to intent-based buying with layered audiences
Lift conversion rate 20%+
17m
PPC
Attribution & Tracking
Attribution & Tracking
Build a tracking setup that gives accurate data for every confident decision
Real data every time
15m
PPC
Multi-Platform PPC
Multi-Platform PPC
Coordinate Google, Meta, and Microsoft so every channel amplifies the others
Grow pipeline 35% holistically
12m
PPC
Competitive Intelligence
Competitive Intelligence
Monitor competitors and respond to market shifts before they cost you
Protect market share proactively
10m
PPC
Executive Reporting
Executive Reporting
Translate channel metrics into business outcomes C-suites will fund and remember
Communicate C-level value
18m
PPC
Portfolio Management
Portfolio Management
Manage 20+ campaigns as a coherent portfolio — not a list of independent ad groups
Scale to $500K+/mo
16m
Scaletrics
Autonomous Workflows
Autonomous Workflows
Configure thresholds, approval chains, and safety guardrails for full autonomous operation
Run on autopilot confidently
15m
Scaletrics
AI Consensus Architecture
AI Consensus Architecture
Understand 7-model parallel evaluation — defend every platform decision with clarity
Full algorithmic transparency
13m
Scaletrics
Platform Administration
Platform Administration
Manage team access, audit logs, and multi-account setups at enterprise scale
Enterprise-ready operations
18m
Scaletrics
Scaletrics Certified Expert
Scaletrics Certified Expert
Demonstrate complete platform mastery — the highest credential for elite operators
Top 5% of platform users